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Interview: Sennheiser's Hear.I.Am Campaign Continues to Bring Out Raw New Talent | | "We, like many other companies, had almost all of our focus on the main acts several years ago – the big 'stars' who were making all of the Top 40 hits. This is no longer the case. We've started a whole new group solely to deal with the indie bands and support them in their careers because, not only are they our main focus group for our headphone and microphone business, but they're also the most loyal fans."
Those are the words of Stefanie Reichert of Sennheiser, VP of Strategic Marketing and one of the main movers and shakers behind Sennheiser's Hear.I.Am Campaign and partnership with Pick the Band, which brings fans and unsigned bands together to find the latest and greatest in independent talent with a passion for playing and the motivation to promote themselves to the hilt. She's talking about Sennheiser's growing interest in the demographic and, particularly, an interest in finding new sounds and new bands. She's particularly proud of the lack of “American Idol-ism” and syndication throughout the competition, too, especially for a corporation like Sennheiser, and the fans and bands are responding in kind. There are bands of all genres, sizes, and diversities al(Click Headline For More!)
| Review: Traynor DB300 Stirs Up Some Competition | | When so many products try to do everything these days, and many wind up trying to handle so many various tones that they wind up a "jack-of-all-trades" with mediocre sound across the board. This was definitely not the case when I opened up the Traynor DB300. Traynor kept it simple in shipping: power cord, amp, and a printed out and stapled manual, packaged tightly into a cardboard shipping box. I couldn't wait to get my hands on it, so I took it to a gig that very night.
Crisp. Clean. Deep. Punchy. Those are the first words that come to my mind to describe the way the DynaBass 300T sounds. I plugged in my Godin BG-5 and left everything flat and the pickup blend knob in the middle between the two Seymour Duncan Basslines pickups and went to town on some melodic lines. The little Traynor held it's own easily amid swirls of guitars and drums, and I never turned it up past 5 on the master knob once. Even on later dates playing live with various hard rock bands with no direct input to the PA system, I still only needed half of the volume this little amp could provide.
Before I get into the tone section, I noticed right away that there was a feature I was m(Click Headline For More!)
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Drum Gear Daily Giveaway at MusiciansFriend.com | | From September 1st through the 24th, MusiciandFriend.com is giving away drum gear every day through their well-known sweepstakes. There is no purchase necessary to be part o(Click Headline For More!)
| TAMA announces Artwood Custom Limited Edition Snares | | Following the releases of two steel Limited Edition snare drums for 2010 (the Starphonic Stainless Steel Model and Metalworks Steel Snare Model), TAMA has just announced the third (Click Headline For More!)
| Review: Find The Groove with Funkmasters EZX | | Released in 2008, the expansion pack for EZdrummer Funkmaster EZX is Toontrack’s answer for all funk and hip hop producers who want the chance to find their groove with the (Click Headline For More!)
| New Versions of Reason and Record Released | | Propellerhead's Reason 5 and Record 1.5 have been released after a long sumer since their announcement in May. This is Propellerhead's biggest upgrade ever, bringing(Click Headline For More!)
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