Mapex Kits Featured in 18 Venues and 95 Showcases at Austin’s Annual Music Conference

(Mapex | Posted 2004-04-22)

Mapex Drums, continuing their 2004 consumer outreach, recently had their professional series drums and hardware featured at the South by Southwest Music Conference in Austin, Texas. Mapex partnered with Austin retailer and backline company The Music Lab, supplying drum kits at 18 venues during the 4-day event. Mapex gear was used in heavy rotation at showcases throughout the city, including on the stage at the 22nd Annual Austin Music Awards on Wednesday, March 17, 2004, the official kick-off to South by Southwest.

“It was great to see the Mapex name throughout the city of Austin,” exclaimed Mapex Vice President and General Manager Chuck Turk, who was on hand throughout the week. “South by Southwest is a legendary event; presenting our drums there provided us with great national and local recognition. Our products were exposed to hundreds of up and coming artists, who played on Mapex kits.”

As part of their presence at South by Southwest, Mapex hosted a drum clinic at The Music Lab, featuring Rusted Root drummer Jim Donovan. Donovan, who plays a Mapex Orion Orbitor drum set, talked about his career, drumming techniques as well as the Mapex products he endorses, featuring the Black Panther snare drums and Janus Hardware.

South by Southwest Music and Media Conference 2004, in its eighteenth year, took place March 17 - 21, 2004. Mapex drum kits were placed at various venues, clubs and stages throughout the Music Conference. The 5 Mapex kits were outfitted with Meinl Cymbals, who partnered with Mapex in providing cymbals for the drum sets. In total Mapex drums were part of 95 showcases at 18 venues, including the Austin Music Awards, the Convention Center Stage, and the famous Backyard Theater.

“In just 4 days we exposed Mapex products to hundreds of professional drummers in a tremendous musical setting,” Turk continued. “We will continue to reach out to drummers throughout 2004, sponsoring concert tours and events around the country; we are really ramping up our consumer outreach.”

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ABOUT MAPEX DRUMS

Combining proprietary design, engineering and manufacturing, Mapex Drums creates the highest quality, most versatile products available to drummers today—from entry-level students to legendary professionals.

Every Mapex drum is designed and crafted to produce a full-bodied, well-balanced sound that is complemented by the beauty of Mapex’s durable wrapped, wax and lacquer finishes. From the groundbreaking style of Gregg Bissonette and the steady rhythm lines of Jim Donovan to the rich groove of Herlin Riley, Mapex’s diverse roster of artists are actively involved in testing new designs and their real-world input drive R&D.

Mapex Drums backs their products with the most comprehensive product warranty in the industry. All drum shells come with a limited lifetime warranty against manufacturing defects. Hoops and finishes carry a limited warranty of one year and all Mapex parts and hardware come with an unprecedented five-year limited warranty.

Mapex Drums is part of the KHS Musical Instrument family of companies, one of the largest producers of musical instruments in the world, making Mapex one of the only drum manufacturing companies with complete control over every aspect of production—from raw materials to finished drums and hardware. The KHS manufacturing facility is one of the most modern in China and is certified as ISO 9001:2001 compliant—the world’s benchmark for manufacturing excellence.

Mapex USA, Inc. is located at 118 Wheeler St., LaVergne, TN 37086. The telephone number is: 615.793.2050. The fax number is: 615.793.2070. The web address is www.mapexdrums.com.

Mapex Kits Featured in 18 Venues and 95 Showcases at Austin’s Annual Music Conference

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