Roland Grand Piano Sales Booming!(Roland | Posted 2004-05-21)  Roland Contemporary Keyboards can't seem to make enough of their Grand Pianos. In 2003 the company introduced the next phase of home entertainment with three grand piano models. In 2004 they expanded the popular line with sleek new finishes. Since then the models have become three of the top -selling products in Roland's CK line-up, and things are only getting better.
"They're selling like hotcakes. We're obviously thrilled that the market has embraced our new models and we look forward to another successful summer," says Roland's Contemporary Keyboard General Manager Lynda Smith. "At the moment we're exploring additional outlets and creative promotional opportunities that will expand our already lucrative marketing and merchandising efforts. One of the most exciting things about our product line is that it offers something for everyone--from novice to the accomplished pianist. You can't place these pianos into a niche, because they simply don't fit into one. The marketing opportunities are endless."
With easy to master features, intuitive interfaces and powerful sound engines, even those new to the world of pianos are able to play with accompaniments and can start making music as soon as they get home from the store.
As the flagship of the KR-Grand lineup, the Roland KR-17M incorporates all of the top-of-line features that have made Roland Contemporary Keyboards a household name. With a moving key function in a Grand Piano design and a versatile CD drive that allows customers to access a vast software library- which includes the popular QRS Music and PianoDisc software- the KR-17 is destined to become the best in its class. The KR-17M also features many user-friendly additions including a versatile remote control system, a beautiful color LCD and softly-closing-key-cover. In addition to the latest intelligent piano features inherited from the KR-7, this flagship is equipped with the newly designed virtual sound board system which creates an authentic grand piano sound presence.
For customers looking for Roland quality in a more compact design, Roland Contemporary Keyboards offers the KR-15M. This digital grand solution comes equipped with the moving key function in a mini-gran type cabinet. The KR-15M also comes fully equipped with the powerful features of the KR-17M, including the versatile CD drive and luxurious remote control system.
Finally, for those looking for an affordable answer for virtually any home piano-player, Roland presents the KR-11. With its elegant polished ebony finish, popular Music Assistant feature and backlit LCD, the new space saving KR-11 mini-grand offers an incredible sound system and extensive feature-set that has become the backbone of the Roland Contemporary Keyboard line.
Roland is a world leader in the design, manufacture and distribution of electronic musical instruments, professional audio equipment, multimedia products and music accessories. For more information, contact Roland Corporation U.S., 5100 S. Eastern Ave., P.O. Box 910921, Los Angeles, CA 90091-0921, (323) 890-3700 (x3718 – for media use only), www.RolandUS.com.
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