Roland Partners Up with NARAS and BPM Magazine

Roland

Posted 2004-09-26

On July 27th, Roland Corporation US joined hands with NARAS and BPM Magazine to sponsor the 2004 Electronic Grammy Party at the popular Avalon nightclub in Los Angeles. The star-studded event was a celebration of NARAS' recent decision to accept of a new Grammy category-- "Best Electronic Artist Album".

"Electronic music is finally garnering the respect and recognition it deserves, and we're excited to be a part of that," says Roland Director Product Management and Marketing Doug Hanson. "Roland has played a significant role in the evolution of electronic music during the last 20 years and has advanced the industry with innovative and intuitive technology. It is an exciting time for this genre and we look forward to working with BPM in the future to co-develop events that will generate additional public awareness of this music style."

VIP attendees included some of the most important faces in electronic music including BT, Paul Oakenfold, The Crystal Method, and Junkie XL.

During the evening aspiring DJs, remixers, and top-of-line producers descended upon the Roland display area to check out Roland's new MV-8000 Production Studio, SP-606 Sampling Workstation and the popular MC-909 Sampling Groovebox.

Roland is a world leader in the design, manufacture and distribution of electronic musical instruments, professional audio equipment, multimedia products and music accessories. For more information, contact Roland Corporation U.S., 5100 S. Eastern Ave., P.O. Box 910921, Los Angeles, CA 90091-0921, (323) 890-3700 (x3718 - for media use only), www.rolandus.com.

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