Yamaha Launches Web Sub-site Dedicated to its Artists(Yamaha | Posted 2004-10-24)  With more than 3,500 musical artists endorsing its products, Yamaha Corporation of America boasts the largest artist roster in the world. In order to showcase those valued relationships, Yamaha has launched a new section on its website devoted to its affiliated artists. "While we’ve always been proud to be associated with the best talent in the world, this new website is our way of making those relationships more widely known," said Chris Gero, Corporate Director of Artist Affairs. "Naturally, Yamaha wants to promote these relationships and showcase the world-class roster that is part of the Yamaha family."
That world-class roster includes legends like Paul McCartney and Elton John as well as newer artists like Norah Jones, Alicia Keys and Sarah McLachlan, among others. From classical pianists like Oxana Yablonskaya and Frederic Chiu to the drummers for The Dave Matthews Band and Pearl Jam, many of the best performers in all of music rely on Yamaha products.
The new website section, found on www.yamaha.com, contains Artist News, a roster of Yamaha talent, bios on many of the artists, as well as new "Artist Spotlights" which give a more in-depth look at selected performers and their involvement with Yamaha products. When the site is fully built out, each artist will have an online biography that includes a list of the Yamaha products he or she uses. Biographies and artist news are continually updated as Yamaha works to showcase its extensive artist roster.
The new Artist section includes a "News and Events" heading that complements the Yamaha.com "What’s New" web page by highlighting Yamaha artists in the news, recent or upcoming events and new signings.
For more information on Yamaha and the Artist Affairs Division, please contact TJ Pollaro at tpollaro@yamaha.com or call 615-599-0800. Further information is also available at infostation@yamaha.com.
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