'The Peavey Revolution' Hits Major Booksellers Oct. 5(Peavey | Posted 2005-10-11)  'The Peavey Revolution' is the fascinating
story of Hartley Peavey and the company he founded 40 years ago. "I didn't
have any money and couldn't afford to buy the things I wanted, like a stereo
system or a guitar, so I ended up building my own," recalls Hartley Peavey.
Peavey's vision was to build top-quality musical instruments and amplifiers
that ordinary musicians like him could afford. Through his ambition, creativity
and dogged persistence--and amid personal triumphs and tragedies--he
created one of the leading companies in the music and sound industry.
Written by Ken Achard with a foreword by guitar legend Steve
Cropper, 'The Peavey Revolution' tells the story of how this Mississippian
pursued a dream and developed it into an international music-industry
dynasty.
One of the most respected innovators in musical instruments and professional
sound equipment, Hartley Peavey remains a maverick in the industry. 'The
Peavey Revolution,' as told by its colorful founder and many of his associates,
shows how Hartley has influenced a generation and innovated "every link in
the audio chain"--from the instruments and amplifiers used by music legends
to the elaborate sound systems behind Sydney Opera House, London
Heathrow Airport and the Las Vegas Strip. It also recounts how this
staunchly independent entrepreneur has remained the sole owner and
visionary behind Peavey for its entire history, and how his ingenuity and fair- pricing philosophy keeps his company at the forefront of the music products
industry.
From Hartley's early years to the company's 1965 founding to its emergence
as a global powerhouse and beyond, 'The Peavey Revolution: The Gear, The
Company & The All-American Success Story' is an engaging account of his
company, its products and the players who have used them.
In 1973, author Ken Achard became one of the first export distributors for
Peavey Electronics, and he worked with and for Hartley Peavey for 30 years.
A key executive in the Peavey organization, he witnessed the company's
dramatic growth at close range. Achard has contributed to the U.K.
publications 'Guitar' and 'Guitar Buyer,' and his books include 'The Fender
Guitar' and 'The History and Development of the American Guitar.'
Now celebrating its 40th anniversary as one of the world's largest
manufacturers of musical instruments and professional sound equipment,
Peavey(R) holds more than 130 patents and produces more than 2,000
products distributed throughout the United States and to 136 other
countries. Peavey and its MediaMatrix(R), Architectural Acoustics(R), PVDJ (TM), Trace Elliot(R) and Crest Audio(R) brands and affiliates can be found on
concert stages and in more than 3,000 airports, stadiums, theme parks,
government buildings and other venues around the world. To find out more,
visit www.peavey.com.
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