Native Instruments celebrates 10-year "NI-VERSARY"
Native Instruments
Posted 2006-07-17
Native Instruments today kicked off the "NIVERSARY"
celebrations, honoring the 10th anniversary of the company and
the exciting decade of music software evolution that lead up to it. In the
summer of 1996, Native Instruments released the groundbreaking modular
software synthesizer GENERATOR that was later to become the REAKTOR
platform. This laid the basis for a wealth of innovative instruments and
tools such as KONTAKT, TRAKTOR DJ Studio and GUITAR RIG, which
changed the way that music is produced and performed today.
The NI-VERSARY celebrations include a wide range of heavily discounted
special offers on NI products, all valid for ten weeks until September 10th.
Other NI-VERSARY events include high-profile prize drawings as well as a
concluding party in Berlin on September 23rd, featuring live performances
and DJs from some of Native Instruments´ top sponsored artists.
"When we started out back then, my only goal was to turn a computer into
a synthesizer that allowed me to explore unlimited sonic territories," says
Stephan Schmitt, founder of Native Instruments. "That we would branch
out into so many directions goes far beyond the expectations we had at that
time. I am very happy that we have been able to empower and inspire so
many musicians over the last decade, and want to thank everybody who has
contributed to this."
"With Native Instruments, I saw the opportunity to develop a fantastic
technological vision into something with a global reach," says Daniel Haver,
CEO of Native Instruments. "Going from a small group of six enthusiasts to
a market-leading company with more than 130 people, while preserving
this spirit of uncompromising innovation, has been an extremely rewarding
experience. I am looking forward to the next ten years and beyond, and to
the new tools and technologies that we will share with our users in the time
to come."
The NI-VERSARY special offers include discounts up to 66% on ABSYNTH
3, FM7, GUITAR COMBOS and TRAKTOR DJ Studio 3, as well as highly
discounted upgrade and crossgrade versions of BATTERY 2, GUITAR RIG
2, KONTAKT 2, REAKTOR 5 and other products, including the full range
of NI SOUNDLINE libraries.
The NI-VERSARY drawings contain more than € 15.000 ($19,000) worth
of prizes, including an Intel-Core-Duo-powered laptop by Fujitsu-Siemens,
a specially NI-VERSARY issue Les Paul Custom guitar from Gibson, an
Allen&Heath Xone:3D DJ controller, a pair of high-end JBL studio monitors
and a 88-key Doepfer master keyboard. A special prize drawing includes a
VIP weekend trip for two people to Berlin to visit the company offices and
join the NI-VERSARY party at the Watergate Club.
Further information on the NI-VERSARY activities can be found at
www.ni-versary.com
