U.S. Music Corporation Provides On-Set Music Equipment for Fuse's Popular Music Series Steven's Untitled Rock Show
(U.S. Music Corporation | Posted 2006-09-24)
U.S. Music Corporation, a fully integrated musical instrument company announced today that a mix of twenty Washburn Guitars, Parker Guitars, Randall Amplifiers and Eden Bass Amplifiers will now be prominently featured on fuse’s Steven’s Untitled Rock Show, a series featuring the most current music videos, artist interviews, and commentary in the world of indie, punk, hardcore, and everything else that is rock. Past Washburn endorsed bands that have made on-air appearances on the series includes Fall Out Boy, The All-American Rejects, Alkaline Trio, and Hawthorne Heights.
“We are thrilled to bring two powerful brands together for this integration. Our viewers will be exposed to the latest offerings from U.S. Music Corporation across the linear network, broadband, VOD, and mobile platforms,” said Bill Rosolie SVP of Ad Sales for fuse.
“We expect the exposure we will gain from Steven’s Untitled Rock Show and the young musicians it reaches each day to bolster our marketing efforts. Our guitars and amplifiers are prominently featured in front of a captive audience of early adapters in our prime buying demographic every weekday; and we’re excited to be an integral part of the set design.” commented Kevin Lello, Vice President of Marketing for U.S. Music Corporation.
fuse is the nation's only viewer-influenced, music television network, featuring music videos, exclusive artist interviews, live concerts, series and specials. The network is available in over 46 million households with the majority of its viewers being within the core 14-29 guitar buying demographic. According to a recent study conducted by Simmons Market Research Bureau Teen/Adult, the fuse audience is twice as likely to play music instruments compared to the US average-- they also nearly double the percentage of musicians you can find watching MTV or MTV 2.
About U.S. Music Corporation
US Music Corporation is a uniquely positioned, fully integrated musical instrument company that manufactures and markets instruments, accessories and audio equipment for professionals, aspiring professionals, collectors, hobbyists and beginner musicians. Located just north of Chicago, US Music Corporation is the parent company of Washburn Guitars, Parker Guitars, Randall Amplifiers, Eden Amplifiers, SoundTech Professional Audio, Oscar Schmidt and Lyon Musical Instruments.
For more information on U.S. Music Corporation brands, visit www.usmusiccorp.com
fuse is the nation's only viewer-influenced, music television network, featuring music videos, exclusive artist interviews, live concerts, series and specials. fuse reflects the rapidly changing interests and attitudes of its 12-34 year-old audience by uniting the media platforms at the center of their communication and entertainment - TV, Web, mobile technologies and interactive gaming and by incorporating their opinions and suggestions into the network’s on-air and online programming. More information about fuse is available at www.fuse.tv.
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.