(Behringer | Posted 2006-11-28)
BEHRINGER, a leading global designer, manufacturer and distributor of professional audio and musical instrument products, invited its European dealers to an all-day event at the European Sales Subsidiary in Willich, Germany. 160 dealers from 13 European countries attended INsight 2006. The event with an invitation to “Peek behind the curtain” was a combination of product tests and presentations, sneak-previews, as well as live performances and workshops. In addition to the opportunity to experience use of the gear away from the crowds of a tradeshow, dealers could get to know their direct contacts in Sales and gain insight into the workings of the BEHRINGER Team. Auction of four pallets loaded with BEHRINGER gear enabled some dealers to return home with a good deal.
The whole range of products was on display in several themed rooms with two highlights - the EUROGRAND digital pianos and a sneak preview of new electric guitars and bass guitars scheduled to be launched in January 2007.
A sensational evening event in the post-modern Landschaftspark in Duisburg treated the guests and their BEHRINGER partners to a stunning sound and visual fest.
“We were particularly happy to welcome all those dealers who are responsible for more than 80% of our turnover. Feedback was overwhelmingly positive and we will certainly continue to combine personal touch, business and entertainment for future customer relationship initiatives” commented Mr. Michael Leidel, Head of Sales at BEHRINGER International. “Our mission is to support the success of our dealers with valuable products and first-class service. We are very pleased that many dealers accepted our invitation to get to know us better. We are sure this will result in an even better daily working relationship and create a win-win situation for both our commercial partners and BEHRINGER”.