(Cakewalk | Posted 2007-02-19)
Following the successful launch of the Cakewalk Myspace.com page, Cakewalk has created a Youtube.com channel to provide an educational resource for musicians interested in PC based music production. Launched in February 2005, Youtube.com has become one of the most popular social networking websites on the Internet today, allowing users to upload and share original videos through the Web.
In late 2006, Cakewalk began posting SONAR 6 video tutorials, giving people a sneak peak at a few of the program's new features before it hit store shelves. Cakewalk customers were able to get an in-depth look at the highly anticipated Active Controller Technology™, AudioSnap™ suite of audio timing manipulation tools, and the Session Drummer™ 2 virtual instrument.
In addition to a steady stream of SONAR 6 videos, Cakewalk has also added video tutorials for its popular virtual instruments, Dimension Pro and Rapture, along with demo footage and artist appearances from trade shows. Excerpts from two notable artist talks include Rory Kaplan (Queen, Sting, Sheryl Crow) and 2005 Grammy-winner Terry Howard (Ray Charles).
The company is also committed to posting videos from its archives featuring older versions of products as a means to provide continuing support for customers who have not yet upgraded to the latest version, and also to acquaint current customers with older features that may not be the focus of current marketing activities. Older videos posted to date cover topics such as perfecting vocal tracks, comping guitar solos, emulating acoustic spaces, and more.
Cakewalk's YouTube videos have received over 80,000 views, and it was ranked as one of the most popular video channels in the music category in the month it was launched.
The company is also adding videos by users of Cakewalk software to its Favorites List on YouTube to provide additional promotion to their customers.
“Social networking becomes more important every day for connecting with and supporting customers. It also provides a great means to establish a relationship with new customers who may be less familiar with the benefits of our powerful and easy-to-use music creation software,” said Carl Jacobson, Marketing Director for Cakewalk. “We were one of the first music industry companies to embrace this new paradigm through Myspace.com, and now with our YouTube.com channel, we will continue to reach the new generation of technology savvy musicians.”
Visit the Cakewalk Youtube.com channel at http://www.youtube.com/profile?user=CakewalkSoftware.