Cool Music Boxes for Trendy Nerds: Behringer at IFA 2007
(Behringer | Posted 2007-08-29)
Jürgen Franzen, BEHRINGER’s Mass Market Sales Manager for Europe, explains: ”Leveraging on almost twenty years of experience in pro-audio, we have developed all inclusive, plug & play solutions, which are easy to use and guarantee immediate and prolonged fun for those eager to ride the waves of podcasting and digital music.
“The IFA is the world’s largest consumer electronics trade show – an ideal stage to reach out to an audience, well beyond our professional users, to tell them how easily they can become a producer in the days of web-based music. All one needs is a computer. Everything else, our products will take care of, with their unique combination of hardware and software. It’s good news to those who have never walked into a music store, but are eager to share their latest shows with their MySpace friends” continues Jürgen on the reasons why BEHRINGER chose to debut at IFA, taking place in Berlin from August 31 to September 5. “What’s hot in the minds of audio afficionados is clear. It’s the cool and innovative guitar-to-computer technology, pioneered by BEHRINGER over a year ago. It’s podcasting and recording on the fly. And it’s digital DJing, which is continuously evolving into more complex dance music production. Our engineers and product designers have their ears to the ground for these market needs, because they are musicians themselves. So we got into the driver’s seat of each trend and we offer reality-checked gear for diverse needs and modest wallet sizes.
The revolutionary iAXE393 USB-Guitar can be connected directly to any computer via USB cable and comes bundled with great amps and effects emulation software for immediate ‘plug & rock’.
Our PODCASTUDIO FireWire and USB bundles have everything you need to go on air with quality podcasts or share your gigs, demos and DJ sessions online: a microphone, a small mixer, an interface and headphones, complemented by recording, editing and podcasting software.
For digital DJing pioneers, we have the BCD3000 controller which enables you to play, mix and scratch virtually any audio file with a real vinyl feel. You can connect it to decks or CD players. Of course, market leading DJ software is also bundled, so you can start your party right away, anywhere. For those club innovators who really like sophistication, we are introducing the digital DJ mixer DDM4000 which is a highly flexible combination of 32-bit mixer, EQ, sampler and effect processor with MIDI controls” continues Jürgen.
“Finally, if it’s listening to music from a computer you’re interested in, you might want to give our multimedia speakers series a try, just like Stiftung Warentest, the influential German consumer test magazine, did last January with the top-ranger MS40. The result? Rated “Good” which was best of the bunch.
“But enough of the talk. Come put the BEHRINGER gear to the test at Booth 102 in Hall 11.1. We look forward to showing you around” Jürgen concludes.