Mapex Launches "MY PRO M"
(Mapex | Posted 2008-03-03)
Mapex USA announced the launch of its new MY PRO M program now available on the Mapex USA website. MY PRO M allows consumers to go online and choose from a wide range of Pro M components and a widely expanded range of finish options to create their own custom configurations. The popular Mapex Pro M Series features all maple shells in a wide range of components sizes. Bass drums, suspended toms, floor toms and snare drums (including all 29 Black Panther Snare Drums) are available.
For the first time – and exclusively through the MY PRO M program, consumers can order a Pro M configuration with chrome or black chrome hardware and can choose from any of the Saturn Series lacquer finishes. Maximum turnaround time on all My Pro M orders is 90 days, however many configurations can be delivered in one or two weeks.
Users must register on the MY PRO M application and provide basic contact information. They are also required to declare a “Preferred Dealer” at the time of registration, thus getting the dealer involved at the onset of a potential transaction.
“In all of our promotions, we’re committed to our independent dealers,” explains Mapex USA Marketing Director Jeff Ivester. “We wanted to make sure that even though MY PRO M was an online program, that we helped cultivate a direct relationship between our dealers and their customers.”
Registered users of MY PRO M can add any piece of Mapex hardware to their configuration and determine cymbal placement with the application. Mapex also provides over a dozen preconfigured set-ups that include pre-packaged hardware to get users started.
Once a user has completed a set-up, they can then send it to their preferred dealer for a quote. Mapex dealers, with the assistance of the Mapex Sales Staff, can determine a selling price and then contact the consumer to complete the order. When the drum set is completed it is then shipped to the dealer where the kit can be inspected and prepared for pick up by the customer.
“This is an incredible breakthrough for our dealers and our customers,” explained Joe Vasko, Vice President and General Manager of Mapex USA. “For the first time, drummers can create a personalized set of drums that cannot be obtained at this price point. We’re very excited about the MY PRO M program.”
