FENDER(r) UPGRADES STANDARD SERIES ELECTRIC GUITARS AND BASSES; POPULAR AESTHETIC & PERFORMANCE-RELATED FEATURES NOW COME STANDARD
(Fender | Posted 2008-12-06)
SCOTTSDALE, Ariz. (Dec. 5, 2008) - The Fender Standard Series, one of
the world's most popular electric guitar and bass series, recently
received upgrades that include new finishes, tinted necks, parchment
pickguards/control knobs and '70s-style logos.
The series, which was first introduced in the 1980s, is made-up of a
Telecaster and several Stratocaster guitar models, including: Standard
Strat HSS, Standard Strat HSS with Floyd Rose(tm) and Standard
"Roland(r) Ready" Stratocaster guitars. Additionally, the series is
made-up of a Precision Bass guitar and fretted and fretless Jazz Bass(r)
models.
"The Standard Series is the entry-point into the Fender branded guitar
and bass lines," said Justin Norvell, director of marketing, Fender
electric guitars. "Fender has always been committed to both dealer and
consumer value, and this latest refreshment has increased the value
proposition for both. Some of the changes may sound somewhat minor, but
they represent a massive positive change from a visual standpoint. In
plain terms, the new instruments look more expensive, which should
increase their desirability and turn at the retail level."
Fender Standard Telecaster, Stratocaster and Strat HSS guitars are
available at Fender dealers worldwide with a manufacturer's suggested
retail price of $690 ($750 in Brown Sunburst); Fender Standard Strat HSS
with Floyd Rose guitars are available at Fender dealers worldwide with a
manufacturer's suggested retail price of $880 ($940 in Brown Sunburst);
Fender Standard "Roland(r)" Ready" Stratocaster guitars are available at
Fender dealers worldwide with a manufacturer's suggested retail price of
$1,060 ($1,130 in Brown Sunburst); Fender Precision Bass guitars are
available at Fender dealers worldwide with a manufacturer's suggested
retail price of $780; Fender Jazz Bass guitars are available at Fender
dealers worldwide with a manufacturer's suggested retail price of $830.
For more information, go to www.fender.com
About Fender Musical Instruments Corporation:
Fender Musical Instruments Corporation (FMIC) is the world's leading
guitar manufacturer, and its name has become synonymous with all things
rock 'n' roll. Iconic Fender(r) instruments such as the Telecaster(r),
Stratocaster(r), Precision Bass(r) and Jazz Bass(r) guitars are known
worldwide as the instruments that started the rock revolution, and they
continue to be highly prized by today's musicians and collectors. FMIC
brands include Fender(r), Squier(r), Guild(r), Tacoma(r), Gretsch(r),
Jackson(r), Charvel(r), EVH(r), SWR(r) and Groove Tubes(r), among
others. For more information, visit www.fender.com
