T3 to Make April Retail Debut as Waitlist of Eager Players Grows
(Taylor | Posted 2009-03-22)
EL CAJON, Calif. - March 19, 2009 - Fresh off its debut at Winter NAMM, the T3, Taylor's first semi-hollowbody, is in high demand. Dealers around the globe were quick to place their orders following the show and anticipate the arrival of the guitar as their waitlist of eager buyers continues to grow. Morgan Pettinato from Eastcoast Music Mall, a Taylor dealer in Danbury, Connecticut, has been adding names to his store's waiting list since the T3 was first announced. "We had a Taylor Road Show here not too long ago, and despite having more than 16 inches of snow on the ground, some brave souls trekked through the storm just to see that guitar," he says. "And once the audience heard it, they were blown away. Just about every day someone walks in and asks, 'When will the T3 be here?' People are putting purchases of other guitars on hold and requesting the T3."
At Guitar Showcase in San Jose, California, Jack Van Breen is also experiencing the rush of customer excitement, which he felt himself. "Upon hearing the T3, it just blew me away," Van Breen says. "We had a Taylor Road Show at the store, including a demo of the T3. When it was the audience's turn to play, two different attendees picked up the T3 and within five minutes had decided to buy it. In all my years in the music industry, that's never happened!"
Pettinato and Van Breen are not alone. Since the unveiling of the new model, Taylor has been inundated with inquiries, says Vice President of Marketing and Sales, Brian Swerdfeger. "From its first sighting, the T3 has enjoyed rave reviews from the media and a flood of interest from our dealers and players around the world who can't wait to get their hands on one."
Featuring a quilted maple top with a splash of chromed-out-cool hardware, the T3 offers a wide range of tones and high-performance playing in a semi-hollowbody. The T3 expands the classic semi-hollow sound with Taylor's Style 2 HD (high-definition) pickups, three-way pickup switching, and coil-splitting capabilities that gives players a spectrum of humbucker and single coil sounds in one guitar. On the T3/B, an authentic Bigsby vibrato tailpiece is paired with a roller bridge for smooth functionality and an added dimension of sound.
The T3 and T3/B will be available at domestic Taylor dealers starting in April and at international Taylor dealers by May.
For additional information, please visit www.taylorguitars.com
