Country Pop Star Taylor Swift and Taylor Guitars Announce New Signature Model
(Press Release | Posted 2009-10-19)
EL CAJON, Calif. - October 19, 2009 - Once a talented, aspiring preteen with a Taylor guitar and big musical dreams, country pop superstar Taylor Swift has made her mark on the music industry. After spending much of 2009 on her first headlining tour and celebrating the milestone success of 10 million total albums sold and over 20 million paid downloads, Swift is now adding to her repertoire as a singer, songwriter and actress with her very own signature guitar. In collaboration, Taylor Guitars and Taylor Swift announce the arrival of the Taylor Swift Baby Taylor guitar (TSBT), a model that is sure to inspire players of all skill levels with its compact size, full-voiced tone and a top that features Swift's design touches.
Based on the best-selling Baby Taylor guitar, the TSBT is ideal for both promising players and accomplished pickers. At three-quarters the size of a standard dreadnought, with a slim 1 11/16-inch neck and a comfortably compact shape, the guitar is just right for both the littlest player's hands and anyone who likes to pick up and play on the go. With the new model, Swift hopes to inspire others to express themselves through music. "I wanted to share my passion for playing guitar with my fans," she says. "For a beginner, finding the right guitar can be intimidating, but this guitar, it's the perfect size. Even if you've been playing for years, it's a great size to travel with."
The TSBT is crafted from a resilient sapele laminate body with a solid Sitka spruce top. Swift's design, which encircles the guitar's soundhole, features her well-known expression "Love, Love, Love" among delicate vines. The design also commemorates the songwriting spirit and success of her latest album, Fearless, whose title is inscribed above the bridge along with her signature.
Swift, who shares a close relationship with Taylor Guitars and regularly uses a variety of Taylor guitars when both performing and recording, fondly remembers her own Baby Taylor as a go-to guitar during her early days of touring. "I used to sit in the back seat of the rental car while I was on my radio tour at 16, writing songs on my Baby Taylor guitar," she reflects. "I love the sound, and I love those memories."
It's not just Swift who is excited about this guitar. Taylor dealers everywhere are also eagerly anticipating its arrival, like Bryan Rankins from Fazio's Frets and Friends in St. Louis, Missouri. "It's not often that I get excited about another 'signature' guitar, but when I heard about the Taylor Swift Baby Taylor, my reaction was much different," Rankins says. "Here you have an incredibly gifted young woman who is inspiring young people through her words and music. When I first saw a picture of the guitar, I knew right away that it would help spawn a whole new breed of young musicians and give them something positive that will stay with them for the rest of their lives."
In addition to Taylor's global network of dealers, the Taylor Swift Baby Taylor is available now for pre-orders at Amazon.com. "We're thrilled to work with Taylor Guitars to make the new Taylor Swift Baby Taylor available to our customers," said Noah Herschman, director of Home Electronics and Musical Instruments for Amazon.com. "Taylor Swift is one of the hottest stars in country and pop music, and her collaboration with Taylor Guitars has resulted in a product that we think our customers will love. Now they can pre-order it and ensure they'll get it in time for the holidays."
Introduced in 1996, the Baby Taylor was designed to be the ultimate musical travel companion and set the standard for how good a small guitar could sound. Delivering impressive volume and tone for its compact dimensions, the Baby Taylor quickly became the favorite "road guitar" for many professional musicians, including rock legends Bono (U2) and Joe Elliott (Def Leppard), pop artist Katy Perry, and country music hit makers Clint Black and Tim McGraw.
The TSBT will be offered at a manufacturer's suggested retail price of $398 and comes ready to rock in a cushioned Taylor Guitars gig bag. The Taylor Swift Baby Taylor guitar is available for purchase at authorized Taylor Guitars dealers, Amazon.com and soon, at TaylorSwift.com.
To view pictures of the Taylor Swift Baby Taylor, please visit http://www.taylorguitars.com/guitars/limiteds/signature/TaylorSwift/
For a list of Taylor Guitars dealers and for additional information about Taylor Guitars, please visit www.taylorguitars.com