Cash Money Records Selects Genelec for Mobile Recording Studio Tour Bus
(AlexV | Posted 2010-07-29)
Cash Money Records’ mobile recording studio, designed by Vulcan Coach, features Genelec Active Monitors and Subs
Cash Money Records recently took delivery of their new Studio Tour Bus outfitted and designed by Vulcan Coach Corporation, the longest-running luxury coach conversion company in the U.S. Vulcan has been providing entertainers the ability to record while on the road with built-in recording studios as part of custom bus designs for their touring coaches. Clients of the Birmingham, Alabama area-based company range across all mainstream genres of music, from Willie Nelson and ZZ Top, to Garth Brooks and Timbaland. Most recently, Vulcan provided a coach for seminal hip-hop label Cash Money Records, home to best-selling artists including Birdman, Lil Wayne, and Drake. The recent Cash Money Studio Coach conversion features Genelec monitoring – the Prevost H3-45 Luxury Coach employs a pair of Genelec 1038B Tri-amplified Monitors as the main monitoring system, augmented with a pair of 7070A Active Subwoofers. Cash Money’s Studio Coach hit the road mid-June from its home base in Miami.
The new studio has a rear monitoring wall loaded with Genelec 1038B’s, as well as a full Avid Pro Tools rig and Avid C|24 mixing interface. Bruce Basden, owner of Vulcan Coach, worked with Mark Jones of Cash Money to develop the look and feel of this studio, building on the previous successes of Vulcan Studio Coaches. The Studio features massive multiple layers of soundproofing and proprietary acoustical treatments to create the right sonic environment for mastering engineers and producers alike. The design features a classic room-within-a-room approach to ensure complete isolation, equal to the very best land-based studio environments. The vocal booth is itself an additional room within the already heavily isolated studio compartments, with the end result of astounding STC ratings that produce flawless vocal tracks.
The Genelec 1038B’s were chosen for their incredibly accurate mids and highs, and the 7070A’s for their ability to maintain an articulate low end at even extreme volumes, says Anthony Fernandez of Miami based Pro Audio Nerds, the studio consultant for this project. Fernandez recalls that he first experienced Genelec speakers when he was working with Miami’s famous The Hit Factory Studios. “I really came to love how the Genelecs sound,” he says.
Basden says the amount of sound pressure that the studio compartment can contain is enormous – it has to be. “These are not project studios I build on these buses – they are fully equipped, state-of-the-art, serious recording studios that let these artists lay down a vibe whenever it strikes them,” says Basden. Basden says reactions to the Studio Sound with the Genelec Monitors have been “sheer disbelief that what they hear is in a bus. They can’t believe it. It’s always the same: shock, big smile, nod of approval, and then the word ’unbelievable.’ The sound accuracy and pressure levels are incredible. When you close the door, the studio becomes seriously airtight, and you can really feel the bass punch you in the gut. With these buses, the artists will never have to miss a beat.”
Soon enough there be and album completely engineered, produced, and mastered on busses like this between tour stops. Play a show, get on the bus, record a track on your way to Nashville and ship it off to duplication when you arrive the next day. Mobile recording rigs are nothing new but there are few if any that will stand up to Culcan Couch Corporation’s latest masterpiece for Cash Money Records
For more information, please visit www.genelecusa.com.
About Vulcan Coach Corporation and the New Cash Money Mobile Studio
Vulcan Coach Corporation has kept America rolling in comfort, luxury, and style since 1964 as America’s oldest running bus conversion company. To contact Vulcan, please visit www.vulcancoach.com, call Bruce Basden direct 205-229-3810, or email firstname.lastname@example.org. This coach is available for lease; for information and booking contact Mark Jones of Cash Money Records at email@example.com, or call Mark at 410-961-2298.
Genelec, the pioneer in Active Monitoring technology, is celebrating over 30 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology, which many manufacturers are just now incorporating into their products. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.
From a press release