Taylor Guitars rolls out Road Show to over 100 stores in North America
(Dave Molter | Posted 2010-08-24)
Taylor Guitars is once again taking its show on the road -- literally. The fan-favorite Road Show will hit over 100 in-store locations in North America this fall.
Now in its fourth year, the award-winning Road Show brings enthusiasts, Taylor clinicians and experts straight from the company's factory in El Cajon, California, together for a lively in-store gathering. At each event, Taylor's Road Show team shares insights on the company's guitar-making process and demonstrates how body shapes and woods affect tone. After the demonstration, players are invited to take part in the "Petting Zoo": an opportunity to pick up and play a variety of different models, as well as rare and custom Build to Order models. Admission to each Road Show is free.
The 2010 Fall Road Show schedule will kick off in early September with multiple dates along the West Coast with shows in Oregon and Washington, through the Midwest in Missouri and Nebraska, to be followed by dates in Canada and along the East Coast. Each Road Show attendee will receive a complimentary digital subscription to Premier Guitar magazine and, while supplies last, TaylorWare gear and ElixirŪ strings. Attendees will have the chance to enter to win the grand prize, an opportunity to build their own custom guitar through Taylor's Build to Order program.
In 2009, Taylor brought the Road Show to over 170 locations in the United States and Canada, and held over 30 events throughout Europe and Japan. The Taylor Guitars Road Show was awarded the 2008 Supplier Excellence Award from Music Inc. magazine in the category of Events for putting "the excitement of the company's factory tours into retail dealers across the country."
For more information on Road Show dates and locations, please visit the official Taylor Guitars Road Show calendar at http://www.taylorguitars.com/roadshow/
From a press release.