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Guitar Center Becomes an Authorized Apple Reseller
Press Release
2003-10-18

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America’s leading professional audio recording equipment and musical instruments retailer, today announced that, as of November 2003, it will be an authorized reseller of Apple’s entire line of products, including Emagic’s digital audio production tools. Beginning with Guitar Center’s new flagship store in New York City, recording professionals in music, post-production, and other pro audio sectors will have a one-stop shop for purchasing everything necessary to create the complete digital recording environment.

“As the nationwide leading retail outlet for the professional audio market, Guitar Center is pleased to be an official reseller of all Apple products,” said David Angress, executive vice president of Guitar Center. “When our new flagship store in New York City opens on November 20, customers will be able to purchase a complete workflow solution for their professional needs.”

“The combination of top-of-the-line music production tools, like Logic, with the Power Mac G5 makes the Mac a powerful, full-featured digital audio workstation,” said Tim Cook, Apple’s executive vice president of Worldwide Sales and Operations. “We’re excited that Guitar Center will significantly expand the availability of our pro audio solutions to their customers.”

Guitar Center, with 120-plus stores across the U.S., is now authorized to carry, sell, and support the entire line of Apple products, from the wildly popular iPod, to the powerful Power Mac G5. Audio engineers, producers, recording artists, and musicians will have an entirely new channel to access the computing platform that has proven to be the premier choice for audio professionals globally.

Guitar Center held a press conference on Friday October 10th to announce they have become an authorized reseller of Apple’s entire line of products, including Emagic’s digital audio production tools. GC’s customers can now order an Apple computer configured to their individual requirements and tested prior to delivery.

Guitar Center is the nation’s leading retailer of guitars, amplifiers, percussion instruments, keyboards, and pro audio and recording equipment. We presently operate 121 Guitar Center stores, with 107 stores in 44 major markets and 14 stores in secondary markets across the U.S. In addition, the American Music division operates 19 stores specializing in band instruments for sale and rental, serving thousands of teachers, band directors, college professors, and students. Guitar Center is also the largest direct response retailer of musical instruments in the U.S. through our wholly owned subsidiary, Musician’s Friend, Inc., and its catalog and web site, www.musiciansfriend.com. More information on Guitar Center can be found by visiting the Company’s web site at www.guitarcenter.com.