AVALON GUITARS TO LAUNCH LEGACY SERIES

AVALON

Posted 2003-12-29

Avalon Guitars, along with Fishman and J. D’Addario & Company, will host an evening with Jacques Stotzem and Eric Roche on Thursday, January 15th, 2004 at this year’s Winter NAMM show in Anaheim, CA. The event will take place in the Ballroom of the Jolly Roger Hotel at 7:00 p.m. local time; the evening will be open to invited guests with tickets only. Avalon will be unveiling their new premier line of acoustic guitars, the Legacy Series, at the event, featuring performances on Avalon Legacy guitars by European virtuosos and Avalon endorsee artists Jacques Stotzem and Eric Roche.

“Last year’s party was a tremendous success,” said Steve McIlwrath, Managing Director of Avalon Guitars. “The 2003 occasion served as the launching pad for Avalon internationally, introducing our Jacques Stotzem Signature Model. We’ve since had remarkable success with these models and the original Gold Series range in the USA and Europe.”

This year’s event will include brief presentations by each of the sponsoring companies. Steve McIlwrath, Managing Director of Avalon will discuss the success of Avalon worldwide, and the launching of both the Legacy and Silver series lines of guitars. D’Addario & Co. President Jim D’Addario and Fishman CEO Larry Fishman will also be speaking.

Initially launched by the Lowden Guitar Company (UK), Avalon has quickly established its own identity worldwide. Avalon’s Gold Series was introduced in January 2002, a remarkably high-quality Acoustic guitar at a reasonable price, and received critical acclaim. The line continues to grow with the January 2004 launch of the Silver Series, an Avalon quality guitar at a mid-level price, and the Legacy Series, Avalon’s foremost line of premium acoustic guitars.

Tickets are limited and will only be available from the sponsoring companies. The Jolly Roger Hotel is located at 1831 South Harbour Boulevard, Anaheim, CA 92082.

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ABOUT AVALON GUITARS

Made by skilled hands for skilled hands, Avalon Guitars continues a tradition of passionate craftsmanship, designing and building acoustic guitars for musicians of all walks of life. The company that now bears the name Avalon Guitars came into being in the 1980s as the Lowden Guitar Company, which built a reputation for crafting quality acoustic guitars, although production was kept small.

Avalon Guitars made their introduction to the acoustic guitar world in January 2002, introducing their first range, the “Gold Series,” which received critical acclaim worldwide; demand quickly outstripped production capabilities. Endorsed by two of Europe’s finest and most respected acoustic guitarists, Jacques Stotzem and Eric Roche, Avalon has quickly established itself, as a widely recognized and esteemed brand name throughout the world.

The Avalon Guitar company is not only passionate about designing and building acoustic guitars, but also highly discerning about the materials used in producing them as well as their look, feel and tone. With the introduction of the Avalon “Silver Series” as well as the Avalon “Legacy Series,” Avalon today offers high quality guitars in both the high-end and mid-level price ranges.

Avalon Guitars are distributed in North America by the Lowden Guitar Company.

Avalon Guitars is located at 8 Glenford Way, Newtownards, BT23 4BX NORTHERN IRELAND. The web address is www.avalonguitars.com

Lowden Guitar Company’s U.S. Headquarters is located at 14950 FAA Boulevard, Fort Worth, Texas 76155. The U.S. telephone number is: 800.872.5856. The fax number is: 817.685.5669.

AVALON GUITARS TO LAUNCH LEGACY SERIES

AVALON

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