Yamaha Launches New Online Apparel Store At Yamahagear.Com(Yamaha | Posted 2004-02-08)  ANAHEIM, CA—Yamaha Corporation of America announces the debut of a completely new ýweb store at www.yamahagear.com. Unlike other manufacturer apparel sites, including the ýearlier generation of Yamaha’s own e-store, the new site is a full-fledged fashion retailer, out to ýcompete with other clothing companies.ý
The fresh, inviting look of the website, and the remarkable variety of the products ýavailable, will appeal to both Yamaha enthusiasts and trend-conscious “fashionistas” who want ýto sport the best custom gear. The offerings include unique twists on the traditional Yamaha logo ýt-shirt, flight jackets, hats and an entire line of gear specifically designed for young women. For ýthe less adventurous, traditional polo shirts and logo-wear will always be available.ý
The site is as friendly to Yamaha authorized retailers as it is to direct consumers. A ýpassword-access ordering page allows dealers to purchase any merchandise on the site for direct ýshipment to their stores.ý
ý“The new Yamahagear.com is the only true apparel site that offers the powerful identity ýof Yamaha in a consumer-oriented fashion line,” says Bryan Savage, manager, Yamaha ýAccessory Products. “Most manufacturers offer logo products, but we’re going to the next level, ýcompeting head-to-head with the biggest apparel sites.”ý
For more information on Yamaha Accessory products, visit Yamaha at Winter NAMM ýý2004 in the Marquis Ballroom at the Anaheim Marriott Hotel; write Yamaha Corporation of ýAmerica, Piano Division, P.O. Box 6600, Buena Park, CA 90622; telephone (714) 522-9011; e-ýmail infostation@yamaha.com; or visit www.yamaha.com.ý
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