MAPEX DRUMS UNLEASHES TORNADO

(Mapex | Posted 2004-02-22)

Drum Builder Introduces the “Perfect All-in-One Starter Set” - NASHVILLE, TN—February 13, 2004—Mapex Drums, the world’s leading manufacturer of drums and hardware, is introducing a new five-piece starter drumset called Tornado, the company announced today. Designed with entry-level players in mind, Tornado kits include hardware, cymbals and a throne. All Tornado drumsets are backed by the Mapex warranty.

“We designed Tornado to be the perfect all-in-one starter drumset,” explained Chuck Turk Mapex USA’s Vice President and General Manager, who made the announcement at the company’s headquarters in LaVergne, TN. “Tornado addresses the needs of beginners wanting to learn to play as well as parents who want their child to have a great drum kit. And, although Tornado is ‘value-priced’, these kits still come backed by Mapex’s industry-leading warranty.”

Turk said that drum retailers have been clamoring for a kit like Tornado for years. “We expect Tornados to move quickly through the showrooms of Mapex dealers this year.”

Tornado kits are manufactured exclusively in Mapex’s own wholly-owned manufacturing facility, which also builds the company’s high-end drums. The factory was recently awarded the company’s ISO9001 certified factory, the worldwide benchmark for manufacturing excellence. Tornado drum shells are made from genuine basswood and the kit features double braced hardware. All Tornado kits also include a stainless steel snare drum and are available in burgundy and black.

The 5-piece Tornado is offered in two different configurations. TN5224TC includes a 22” bass drum, 10”, 12” and 14” floor toms, a steel snare, a throne, snare and hi-hat stand, pedal, 14” hi hats and 16” crash cymbals all with an MSRP of $499. TN5225TC offers the same set up with the addition of a boom stand and an 18” crash/ride cymbal for $539. The second configuration, TN5254TC includes larger toms of 12”, 13” and 16” at an MSRP of $499; TN5255TC with larger toms, an additional boom stand and an 18” crash/ride cymbal carries an MSP of $539.

“We are thrilled to be able to offer this drum kit to the drumming community,” said Turk. “This is a wonderful, high-quality starter kit, built completely by an ISO9001 certified manufacturer, with great features and a great warranty, for a very, very reasonable price.”

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ABOUT MAPEX DRUMS Combining proprietary design, engineering and manufacturing, Mapex Drums creates the highest quality, most versatile products available to drummers today—from entry-level students to legendary professionals.

Every Mapex drum is designed and crafted to produce a full-bodied, well-balanced sound that is complemented by the beauty of Mapex’s durable wrapped, wax and lacquer finishes. From the groundbreaking style of Gregg Bissonette and the steady rhythm lines of Jim Donovan to the rich groove of Herlin Riley, Mapex’s diverse roster of artists are actively involved in testing new designs and their real-world input drive R&D.

Mapex Drums backs their products with the most comprehensive product warranty in the industry. All drum shells come with a limited lifetime warranty against manufacturing defects. Hoops and finishes carry a limited warranty of one year and all Mapex parts and hardware come with an unprecedented five-year limited warranty.

Mapex Drums is part of the KHS Musical Instrument family of companies, one of the largest producers of musical instruments in the world, making Mapex one of the only drum manufacturing companies with complete control over every aspect of production—from raw materials to finished drums and hardware. The KHS manufacturing facility is one of the most modern in China and is certified as ISO 9001:2001 compliant—the world’s benchmark for manufacturing excellence.

Mapex USA, Inc. is located at 118 Wheeler St., LaVergne, TN 37086. The telephone number is: 615.793.2050. The fax number is: 615.793.2070. The web address is www.mapexdrums.com.

MAPEX DRUMS UNLEASHES TORNADO

$310

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