MAPEX DRUMS TO OFFER CUSTOM DREAM KITS

(Mapex | Posted 2004-02-22)

New Program “Eliminates All Barriers” – Lets Drummers Design Their Own Drum Set - NASHVILLE, TN—February 13, 2004—Mapex Drums, the world’s leading manufacturer of drums and hardware, has announced the roll-out of a radical new program, the “Mapex Dream Kit Book,” offering customized kits to drummers through Mapex Dream Kit authorized dealers. The program has been outlined in a new Mapex Dream Kit book, a beautiful 52-page color catalog designed by Mapex Marketing Director Jeff Ivester, complete with all the possibilities and instructions on how to order.

“This is truly a first of its kind in the percussion industry,” announced Ivester, who worked in the Gibson Custom Shop for several years before coming to Mapex. “It is similar to a custom shop for drums, but this not about adding a component here or a splash cymbal there. Rather, it is about eliminating all barriers and letting drummers create the exact kit they desire. It’s really an IDEA book to get drummers thinking outside the box, when it comes their set-up.”

Drummers can select from a huge selection of drums, each with its own wood and size options, allowing for countless possibilities. Players then choose from a huge variety of colors as well as select the finish they prefer. An enormous variety of hardware and hardware configurations are also available, empowering drummers to choose different drum configurations with no limits, including customizing every piece of hardware right down to their stands and pedals. All of the examples that are shown in the book feature premium Black Panther Snare drums and Janus Ergo pedals.

Orders can be placed through Mapex Dream Kit Authorized Dealers who can also provide customers with a price quote for a Mapex Dream Kit. All orders will be custom-made and special orders are guaranteed for delivery at the retailer in 85 days from order confirmation. Mapex has also authorized special Dream Kit pricing incentives for players that order complete Dream Kits. While selecting drums and hardware à la carte for their dream kit, players will still enjoy a large overall discount when purchasing a full drum set.

“We are obviously very excited about this program,” added Mapex Vice-President and General Manager Chuck Turk. “This is a strong demonstration of our commitment to serious drummers and of our manufacturing prowess. The Dream Kit Program gives serious drummers the ability to own exactly what they want, with no limitations. As a former professional drummer myself, I am thrilled to bring this concept to the drumming community.”

Players can request a Mapex Dream Kit book by visiting their local Mapex dealer, or by sending an email request to mapex@mapexdrums.com.

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ABOUT MAPEX DRUMS Combining proprietary design, engineering and manufacturing, Mapex Drums creates the highest quality, most versatile products available to drummers today—from entry-level students to legendary professionals.

Every Mapex drum is designed and crafted to produce a full-bodied, well-balanced sound that is complemented by the beauty of Mapex’s durable wrapped, wax and lacquer finishes. From the groundbreaking style of Gregg Bissonette and the steady rhythm lines of Jim Donovan to the rich groove of Herlin Riley, Mapex’s diverse roster of artists are actively involved in testing new designs and their real-world input drive R&D.

Mapex Drums backs their products with the most comprehensive product warranty in the industry. All drum shells come with a limited lifetime warranty against manufacturing defects. Hoops and finishes carry a limited warranty of one year and all Mapex parts and hardware come with an unprecedented five-year limited warranty.

Mapex Drums is part of the KHS Musical Instrument family of companies, one of the largest producers of musical instruments in the world, making Mapex one of the only drum manufacturing companies with complete control over every aspect of production—from raw materials to finished drums and hardware. The KHS manufacturing facility is one of the most modern in China and is certified as ISO 9001:2001 compliant—the world’s benchmark for manufacturing excellence.

Mapex USA, Inc. is located at 118 Wheeler St., LaVergne, TN 37086. The telephone number is: 615.793.2050. The fax number is: 615.793.2070. The web address is www.mapexdrums.com.

MAPEX DRUMS TO OFFER CUSTOM DREAM KITS

$310

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