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SAE INSTITUTE’S djschool@sae CELEBRATES 1 YEAR ANNIVERSARY OF TURNTABLE ESSENCE PROGRAM
Press Release
2004-03-05

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MIAMI, FL, March 4, 2004 — SAE Institute’s djschool@sae Turntable Essence program broke new ground in audio education with the commencement of SAE’s first class at its Miami campus in May of 2003. After a highly successful year and dozens graduates, SAE has established itself as the premiere training grounds for DJs and Turntablists from across the globe, providing unique opportunities and advanced practical training in a hands-on environment.

Widely acclaimed for its pro audio educational programs, djschool@sae offers another innovative aspect to SAE Institute’s longstanding worldwide leadership in technical audio instruction and training. Introducing both beginning tablists and established DJs to advanced techniques and technologies, SAE’s Turntable Essence program has established itself as a forerunner in helping students of the turntable arts master their instrument while gaining the musical and technical knowledge necessary to compete in the industry. Students are offered a combination of DJ-specific classroom curricula and instructional lectures, professional demonstrations, and interactive lab assignments. Limited to groups of 12 students or less, classes provide comprehensive coverage of equipment and formats, styles of scratching and mixing, advanced recording and production, and a business overview of the DJ’s role in the music industry. Students gain further involvement through the many events and sponsorships that SAE Institute and the djschool@sae programs have participated in, including concerts and music festivals such as 311, Lollapalooza, and OzzFest. Furthermore, djschool@sae has also maintained a strong presence at Miami’s acclaimed Winter Music Conference and Ultra Music Festival, exhibiting a wide variety of DJ gear and techniques, along with special guest performances and instructional showcases.

djshcool@sae additionally has hosted performances from leading tablists such as Africa (Jungle Brothers), Mista Long (Black Sheep), DJ Stryke, DJ Infamous, DJ Immortal, DJ I-Merge, DJ K-Razor, and Ian Sugarman. The program has also drawn international attention through exposure on Latin television networks such as MUN2 and Telefuturo, as well as recognition by leading manufacturers of professional DJ equipment through educational partnerships and endorsements. Led by head DJ instructor Jay Borland (DJ Jase), who helped establish the original program, and veteran tablist DJ Immortal, of Fader Ballistix affiliation, djschool@sae has already graduated five classes and continues new enrollment for the program every two months.

“We are proud of the success that our djschool@sae program has garnered over the past year,” states Tom Misner, SAE Institute’s founder and CEO. “Our students have already begun to find great success in this part of the country, as well as in the clubs and studios of major markets like New York and Los Angeles. SAE is able to provide an unparalleled experience, incorporating our state-of-the-art facilities and our own experienced instructors to present a well-rounded program which encourages technical prowess, but also keeps the focus on the art of the DJ. We stress this, again, through the many professional DJs and artists we work closely with as a school for providing valuable insight to our class curriculum and bringing these artists’ first-hand experience to our students. With our continued growth, SAE’s djschool@sae will continue to take a leading role in providing technical and artistic training for DJs and tablists worldwide,” Misner concludes.

For further information on SAE Institute’s djschool@sae Turntable Essence program, contact Jay Borland at 305-944-7494 or by e-mail at saemiami@sae.edu.