Taylor's Reasons to Buy Sales Event an Extra Sweet Deal for Consumers

(Taylor | Posted 2009-05-02)

Taylor's Reasons to Buy Sales Event an Extra Sweet Deal for Consumers

EL CAJON, Calif. - April 28, 2009 - Already in its fourth week, Taylor's Reasons to Buy Sales Event has been met with excitement from both dealers and consumers with its extra sweet incentive: purchase any new Taylor guitar before June 30 and receive up to $200 in TaylorWare merchandise. TaylorWare, the company's in-house store, offers a wide selection of Taylor-branded gear, accessories, clothing and guitar parts. Taylor dealers are raving that the Sales Event helps "sweeten the deal" for their customers. Rich Pires of Herreid Music in Chico, California shares, "Just the other night, we sold three Taylor guitars. Over the weekend, a SolidBody and then a Spring Limited edition model were ordered. Next to the expert craftsmanship and the signature tone already found in any Taylor, it's proven to be a great catalyst for turning browsers into buyers." Jason Hargrove, of Firey Music Company in Sand Springs, Oklahoma agrees. "It's a no-brainer for the customer. Everyone loves free stuff. I like to call it the 'Taylor Guitars Stimulus Package.'"

Taylor guitars of every style and price qualify in the Sales Event. Players purchasing a guitar in the 500 Series and higher, Acoustic 5 Series and higher, a nylon-string NS62ce and higher or a Signature model will receive a $200 TaylorWare gift card. The electric player who has been dreaming of purchasing a SolidBody, T5 or the new, much-raved-about T3 will receive a $150 gift card. Buyers of a Taylor in the 300 and 400 Series, Acoustic 3 and 4 Series, NS32ce or an NS 34ce will receive a $100 gift card, while Baby Taylor, Big Baby, 100 and 200 Series customers will receive $20 gift card toward their next TaylorWare purchase. Comparable limited edition models are also included in the offer.

From apparel, accessories and electronics to a full range of guitar parts and gifts, TaylorWare is the place to find that perfect gift for a Taylor fan. TaylorWare also offers specialty items, including the K4 acoustic preamp and equalizer, an essential tool for any musician who records or performs with an acoustic guitar. Also in TaylorWare, SolidBody players can pick up the new, solderless Loaded Pickguards, featuring a variety of humbucker and single coil options, or Taylor's easy-to-install "plug and play" pickups, available with both HG (high gain) and HD (high definition) options for the neck and bridge. New and seasonal items are released quarterly.

To receive the TaylorWare gift card, customers must purchase a new Taylor guitar between March 30 to June 30 and mail a copy of their store receipt and a redemption form to Taylor Guitars before July 31. Once verified, a TaylorWare gift card will be sent and can be used to order TaylorWare items online or over the phone. This offer is valid only in the U.S. and Canada. For a complete list of rules or to download the redemption form, please visit www.taylorguitars.com/salesevent. To view the assortment of TaylorWare merchandise, please visit www.taylorguitars.com/taylorware For additional news, please visit www.taylorguitars.com/news

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